Our Story - ColoFlax and its Founders, Dr. Shiraz Farooq and Sydney Farooq - ColoBotanix Journey
ColoFlax is the creation of Dr. Shiraz Farooq, a colorectal surgeon and the founder of ColoWell America Proctology and Hemorrhoid Care Clinics and ColoBotanix LLC.
Dr. Farooq has seen over 10,000 patients during his career, and he has advised most of them to incorporate flaxseed into their diet.
Flaxseed is a true superfood. A nutritional powerhouse that contains an abundance of antioxidants, minerals, vitamins, healthy fats, and both soluble and insoluble fiber. The way to consume your daily dose is to add ground flaxseed to food—a couple of tablespoons in oatmeal, a sprinkle on yogurt, a scoop in apple sauce. Everyone can benefit from flaxseed, except those that don’t actually take it.
Dr. Farooq realized that many of his patients weren’t benefiting from the flaxseed because it was too messy. It sticks to everything, makes food coarse, and can leave a bitter taste in your mouth.
The goal, therefore, was to create something that could harness the benefits of flaxseed without any of the mess and inconvenience; something that was easy, nutritious, and delicious.
Green powders were out of the question. They’re healthy, but they suffer from many of the same issues as flaxseed powder, and most consumers don’t make it past the first few shakes.
Capsules were an option, but they can be big and difficult to swallow.
The solution came in the form of the digestive gummy we now know as ColoFlax.
Total Digestive Health (in a Gummy) by ColoBotanix
In addition to fiber from lignan-rich flaxseed, each ColoFlax gummy also contains inulin and arabinogalactan, a triple-threat fiber complex that blends soluble and insoluble fiber.
We also added an antioxidant matrix, known as ColoShield™ (Elderberry, Black Currant, Turmeric) and a complex of healthy gut bacteria, called ColoBiome™ (Lactobacillus Acidophilus, L. Plantarum, L. Brevis, and B. Bifidum). The result is a convenient gummy that promotes total digestive health and is so yummy you’ll never miss a dose.
Promoting Plant-Powered Supplements—A Word from Our Founder
“At ColoWell America, we teach patients how to help heal with plant-based diets. As certified doctors, we appreciate the benefits of pharmaceuticals, but we don’t see them as the only solution. As a country, we tend to focus too much on short-term fixes and not enough on long-term solutions when it comes to medicine and our health.
A laxative is a short-term fix for constipation; an antispasmodic can help with abdominal cramping; loperamide can stop diarrhea. But a high-fiber diet supplemented with prebiotics and probiotics could negate all of these issues. At the very least, it’ll reduce the frequency of symptoms.
There are many natural ways to prevent, manage, and treat common digestive complaints, and yet they are often overlooked in favor of potentially harmful pharmaceuticals.
I wanted to provide consumers with a modern holistic approach to digestive health that was just as convenient as popping a pill. I wanted something that wasn’t as messy as ground flaxseed, as singularly focused as psyllium, or as unpleasant as green powders. ColoFlax is the product of that creative process.
It took a lot of research, but I couldn’t be happier with the end result. I know that our world's first flaxseed fiber gummy will change a lot of lives.”